Courtney Phillips

Business & Marketing

Business Minor Marketing Assistant
Portland State

Networking / Recruiting:

-Ran a variety of networking and

recruiting efforts to grow awareness and

 increase enrollment numbers

-Coordinated with instructors to conduct

 class presentations to targeted majors

-Tabled at the Business School’s

 quarterly mixer event, to network with

 students and faculty

Ad Poster:

-Designed a poster to be distributed

around campus

-Attention to usability and printing

Targeted Marketing Emails:

-Constructed marketing emails every quarter

-Highlighted our benefit statements and value propositions

-Addressed the changing environments of online learning, and the business world

-Developed slogans that spoke to my journey through the Business Minor “Fuel Your

Passion” and “Find You Role”

Focus Group Report:

Designed and ran a focus group in 2021 and 2022 for students currently enrolled in the business minor program at Portland State.  Intended to gather user feedback in real time.  Here is a report of the 2022 findings.

Exit Survey Report:

Structured and designed a Qualtrics exit survey in 2022 for students who had finished the business minor at Portland State.  Intended to gather user feedback of the program as a whole.  Here is a report of the findings.